How a Fijian Retail Brand Increased Sales and Online Growth with Websoft

The Challenge - A Traditional Retail Giant Facing a Digital Shift

Tappoo Group, a household name in Fiji for decades, has long dominated physical retail in the Pacific. As consumer habits shifted online, they needed to strengthen their digital presence to:

• Expand online sales
• Compete with international e-commerce players
• Serve both local and overseas customers
• Ensure mobile-friendly experiences for a growing smartphone audience

Their existing platform lacked the flexibility, performance, and visibility needed for modern digital commerce.

Why Tappoo Chose Websoft for Digital Transformation

Tappoo selected Websoft Pte Limited as their partner for one key reason - our proven expertise in building high-performing, conversion-driven e-commerce solutions for the Pacific market.

They needed a partner who could:

• Develop a robust online store using Shopify
• Optimize product pages for SEO and conversions
• Build integrations for logistics, payments, and marketing
• Provide full analytics and technical support

With in-house designers, developers, and marketing specialists, Websoft was the all-in-one solution they needed.

The Solution - A Modern E-Commerce Strategy Built for Growth

We started with a deep audit of their goals, product lines, and customer journey. Then we designed and developed a Shopify-powered online store from the ground up.

Key services included:

• Custom Shopify e-commerce development with responsive design
• SEO optimization of all product categories and pages
• Mobile-first interface to improve conversions on smartphones
• Speed optimization for faster page load times
• Google Analytics and Facebook Pixel integration
• Email marketing setup to capture and retain customer data

The new site was built not just to look great - but to drive traffic, increase orders, and support scale.

Explore Our E-Commerce Development Services »

Results - The Tappoo Store’s Digital Growth After Launch

In the first 90 days post-launch, Tappoo’s online store experienced the following growth:

• +174% increase in monthly online revenue
• +290% increase in mobile purchases
• +61% improvement in average page load speed
• +37% drop in cart abandonment rate
• +142% increase in organic traffic from Google

With SEO-friendly product pages and a cleaner user experience, Tappoo began ranking for high-intent search terms like:

• “Buy perfumes in Fiji online”
• “Branded watches Fiji delivery”
• “Fiji online shopping for gifts”

Why This Matters for Other Pacific Retailers

Most traditional retailers across Fiji and the South Pacific are still relying on outdated platforms or limited online visibility. Meanwhile, consumers are:

• Shopping more on mobile than desktop
• Searching for local products on Google
• Expecting fast, secure, and seamless checkout experiences

This creates an opportunity. Companies that invest now in premium e-commerce development will dominate in 2025 and beyond.

Websoft’s E-Commerce Capabilities at a Glance

Whether you use Shopify, WooCommerce, or want a custom-built system, Websoft delivers solutions tailored to your goals.

We help with:

• Full e-commerce design and development
• Integration with local payment gateways and delivery partners
• SEO and content strategy for product visibility
• Digital marketing to drive traffic and repeat purchases
• Performance analytics and monthly insights

We don’t just build stores. We build digital assets that drive growth for years to come.

Tappoo’s Testimonial

Note: All of our testimonials are verifiable upon request.

“Working with Websoft to bring the Tappoo Online Store to life has been a successful and rewarding partnership. Websoft demonstrated professionalism, creativity, and technical expertise throughout the project. The final product not only meets but exceeds our expectations. We would highly recommend Websoft to any business looking to enhance their online presence and build a reliable e-commerce platform.” - Executive Director, Tappoo Group

Are You Ready to Scale Your Retail Business Online?

If you run a retail brand in Fiji or the South Pacific and want to:

• Increase sales online
• Build a professional e-commerce platform
• Improve mobile experience and SEO
• Future-proof your brand digitally

Then it’s time to talk to Websoft. 

Book a Free Consultation and Let’s Build Your Online Store the Right Way

We’ve helped Fiji’s most iconic retail group launch a powerful e-commerce channel. Yours could be next.

✅ Personalized consultation with our senior strategist
✅ Full demo of Shopify or WooCommerce options
✅ Free homepage and speed audit of your current site

👉 Book Your Free Consultation Today »

Let’s take your retail business online - and turn it into Fiji’s next e-commerce success story.